Preschool hit has been resonating with fans with a range of experiential marketing activity.
Preschool property debuts in popular Junior Kit line backed by digital marketing campaigns.
Everything magazine will launch later this month featuring a different character or theme.
Company will be showcasing Super Wings developments at Olympia from January 22-24.
Alpha Animation and Toys secures additional broadcasting rights with preschool channel.
Centum Books, Signature Publishing and Kennedy Publishing now on board.
Preschool property reveals collaboration with Europe’s largest regional airline.
Alpha Animation and Toys UK celebrating success with its preschool property.
The diversity of the category has grown immensely, says MV Sports’ Phil Ratcliffe.