Smoby returns to Gloworm Festival for a third year

Smoby is heading back to Gloworm Festival for the third year in August, bringing its interactive Smoby play zone to the popular event.

Gloworm takes place from 16-18 August at its new location of Holme Pierrepont Country Park, Nottinghamshire, and is aimed at families with children aged 0-14.

“We are incredibly excited to be partnering with Smoby for the third year running,” commented Richard Walpole, festival director at Gloworm Events. “Over the last few years, the Smoby Play Zone has grown into an incredibly immersive and popular space which aligns with our ethos of celebrating outdoor, safe play.

“This summer, we strongly encourage our festival goers to pop along to the Smoby Play Zone to enjoy the brilliantly fun playhouses on offer, zoom down some of the awesome slides and have a splash about with the fabulous AquaPlay sets.”

Sophie Bryan, brand manager at Smoby UK, continued: “We are thrilled to be attending Gloworm once again this year. This is, without doubt, a highlight of the year for us, and an opportunity to see families in their masses enjoying the brand exactly as it should be with the free, unprescribed play that kids just thrive in.

“We are also really looking forward to seeing the new venue at Holme Pierrepont and hope to engage even more families who may not have had the opportunity to see the Smoby Play Zone before.”

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