Pura introduces recyclable paper packaging

Pura is furthering its commitment to sustainability by launching paper packaging for its nappies.

Launching exclusively in Asda which will be first to market, the new packaging on Pura’s low-impact nappy and nappy pants range gives parents and carers the ability to make more sustainable choices.

The move marks another milestone for the baby care brand created by Cheshire parents Guy and Abi Fennell in 2020 to help parents make more sustainable but affordable choices.

Guy commented: “We’re thrilled to be among the first UK baby brands switching to paper packaging. Providing our products in packaging that can be recycled at home is a huge step forward and will ensure that much more of our packaging is actually recycled.

“Though it’s not without any environmental impact, our paper packaging comes from a renewable resource – sustainably managed forests, which sequester carbon as they grow.”

Launched in 2021, Pura NappiCycle is an exclusive partnership between Pura and NappiCycle, where they keep 40 million nappy equivalents from landfill annually, repurposing the used fibre in projects like road resurfacing.

From this month, the partnership will see the largest nappy recycling trial of its kind in England. The year-long trial will take place in Bristol and is free for parents to use.

The used nappies will be collected by Green Bottoms with the support of Bristol Waste Company and then transported to NappiCycle where they will be cleaned, with plastics and cellulose fibres separated for re-use.

MORE NEWS
Copy of Progressive Preschool featured image (12)
 
Thule has been awarded the prestigious title of Red Dot: Design Team of the Year 2024....
Copy of Progressive Preschool featured image (7)
 
Secret Linen Store, has launched a new collection of organic and responsibly sourced cot and children's bed linen....
Copy of Progressive Preschool featured image (6)
 
Nursery distributor, Alami, has announced its appointment as the exclusive distributor for Tommee Tippee in the Nigerian market....
PSMayJune500x500
 
The new issue delves into the growth of garden centres for preschool product, as well as highlighting the Toymaster May Show, and the creative play and travel and holiday sectors....
BTHA80video500x500
 
The BTHA was set up in 1944 to represent the interests of toy manufacturers, with the new video reflecting on the past 80 years of service to members and the wider toy industry and also showcasing the work of the association today....
Copy of Progressive Preschool featured image (8)
 
Pura is furthering its commitment to sustainability by launching paper packaging for its nappies. Launching exclusively in Asda which will be first to market, the new packaging on Pura’s low-impact nappy and nappy pants range gives parents and carers the ability to make more sustainable choices. The move marks another milestone for the baby care brand created by Cheshire parents Guy and Abi Fennell in 2020 to help parents make more sustainable but affordable choices. Guy commented: “We’re thrilled to be among the first UK baby brands switching to paper packaging. Providing our products in packaging that can be recycled at home is a huge step forward and will ensure that much more of our packaging is actually recycled. “Though it’s not without any environmental impact, our paper packaging comes from a renewable resource – sustainably managed forests, which sequester carbon as they grow.” Launched in 2021, Pura NappiCycle is an exclusive partnership between Pura and NappiCycle, where they keep 40 million nappy equivalents from landfill annually, repurposing the used fibre in projects like road resurfacing. From this month, the partnership will see the largest nappy recycling trial of its kind in England. The year-long trial will take place in […]...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.