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Alpha Group UK strengthens marketing team ahead of busy 2020

Key time for company as it readies for important Q1 trade shows and master toy launches.

Alpha Animation Group has strengthened its marketing team ahead of a key period for the company.

Julie Ball (pictured) has come on board as marketing consultant. She brings a wealth of experience including a 15-year tenure at Mattel, plus roles with Hasbro, Spin Master and IMC Toys.

Julie joins the team as it readies for the important Q1 trade shows and its new master toy launches in 2020.

The group has a broad portfolio lined up for 2020 including Alpha’s own preschool hit, Super Wings which airs on Cartoonito and Tiny Pop. The iconic SpongeBob SquarePants range expands in readiness for the movie launch in May.

Alpha also has new master toy properties launching 2020/21 including global gaming sensation Subway Surfers, and kids favourite preschool animation brand Chuggington. There is also further content based brands in development by Alpha.

“It’s fantastic to welcome Julie to our marketing team,” said Patrick Potgiesser, general manager at Alpha Group. “Her appointment as consultant comes at a key time as we build for further growth in 2020. With her extensive industry knowledge and marketing expertise, she will be a perfect fit as we expand our brand portfolio with new master toy signings.”

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