Alpha Animation & Toys ready for Toy Fair debut

Company will be showcasing Super Wings developments at Olympia from January 22-24.

Alpha Animation & Toys is gearing up to make its exhibiting debut at Toy Fair in January.

The company – which entered the UK market in 2017 and has enjoyed solid expansion this year – will be showcasing Super Wings as its core preschool focus.

Products will come from series three content – Super Wings Mission Teams – which will launch on air towards the end of Q1.

The aim for the company, says Mark Slater-Hyndman, country manager UK and Ireland, is to meet with as many buyers as possible during the three days.

“There will be a host of buyers who do not travel to LA or Hong Kong who will be able to see our products in the flesh for the first time, and we are super confident they will be pleased with what they see,” Mark said. “Attending Toy Fair is very important to us.

“It is an integral part of the UK toy industry. It is crucial that we show support to our independent buyers and customers, our national retailers and support our trade organisations.”

Company launches a new sensory baby lifestyle collection featuring classic character....
Nursery and baby retailer reaches out to new and expectant parents via its online offering....
New collection of outerwear and accessories for children due to launch across the UK and Europe in spring/summer 2021....
Launching in September, Posh Paws will be donating a percentage of the profits of each bear sale to the charity....
Rockit's #ZedTime launched with an Instagram takeover which proved to be a hit with tired parents....
Parents Insights offers a look at the nuances and similarities between the UK and US when it comes to the preschool toys and games category....
Get the latest news sent to your inbox
Subscribe to our daily newsletter