Alpha Group enjoys success with soaring summer campaign

Super-Charge Your Summer campaign ran across Super Wings Facebook and Instagram social media platforms.

With families kept from going abroad as they might normally do this summer, Alpha Group UK came to the rescue with a Super-Charge Your Summer Campaign across its Super Wings Facebook and Instagram social media platforms.

Organically reaching over 80,000 families, with a variety of interactive activities, the campaign offered little ones a collection of activities to do to boost their summer in the run-up to the launch of Super Wings Super-Charge series four on Tiny Pop.

Working in unison with a collection of family bloggers – and inspired by the hit preschool show – activities included going on an adventure, paper airplane races, learning to say hello in different languages and a variety of hands-on activities, as part of a drive to encourage families to keep active and create new adventures.

Throughout the campaign, parents shared their images of their ‘Super-Charged Summers’ for a chance to win a collection of Super Wings toys and a £100 gift voucher from retail partner Smyths Toys.

The campaign also complemented the brand’s involvement with the Department of Education’s Hungry Little Minds initiative.

Signature Publishing’s Super Wings magazine is actively encouraging children and parents to play together and engage in the different activities, reflecting a continued commitment from Alpha Group UK to unite families through learning and play.

“With lockdown uncertainty thrust upon families, Super-Charge Your Summer was our way of giving back to families and offering them a great way to play together, explore and learn with free brand assets, games and competitions, prior to schools returning in September,” explained Kerry Tarrant, marketing manager at Alpha Group UK. “To see over 80,000 families engage and get involved, was fantastic and a huge testament to the strength of the brand as we launch season four on Tiny Pop and Cartoonito.”

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