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Fan activity helps Super Wings to soar

Preschool hit has been resonating with fans with a range of experiential marketing activity.

Alpha Animation and Toys’ preschool hit Super Wings has been resonating with fans with a host of experiential marketing activity over recent months.

On the back of strong broadcast support and the launch of series three on Cartoonito, there has been an extensive plan of activity to bring the characters into children’s real-life environments.

Lead character Jett recently landed on Oxford Street to headline at a Super Wings event at Hamleys, with activity including face painting and product demos.

The Jett costume character has also been paying visits at various Smyths store openings in Lincoln and Romford, as well as flying in to celebrate store openings for The Entertainer in Kidderminster and Watford.

Early May bank holiday weekend saw the character appear at Paultons Park across two days, delighting over 15,000 preschool visitors and their families. Children were treated to Super Wings selfie opportunities and ‘I met Jett’ stickers.

In addition to all of this, retailers are backing the proper with window displays, social media activity and competitions.

A recent collaboration with Flybe and Smyths also proved to be a success. The campaign included a competition to win a family flight and Super Wings goodies, which attracted over 9,000 entries.

“The demand for Super Wings has gone from strength to strength, and our marketing activities have been incredibly well received by our preschool fans and their families,” said Kerry Tarrant, marketing manager at Alpha Animation and Toys. “It’s great to be able to interact directly with our audiences and deliver that much needed theatre and engagement at retail.”

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