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Revell adds Super Wings to portfolio

Preschool property debuts in company’s popular Junior Kit line backed by key digital marketing campaigns.

Revell’s award winning Junior Kit range has welcomed popular preschool property Super Wings.

The launch is being backed with a ‘high impact’ digital marketing campaign aimed at the core audiences, and taking place during the key shopping periods of Easter, the summer holidays and Christmas.

Targeted pre-roll campaigns will run across traditional YouTube channels, achieving over 130,000 views, supported by Google ad campaigns across the Google Display Network to reach parents.

Junior Kit Super Wings – which has a child-friendly screw system – enables fans of the show to transform flying hero Jett and gadget guru Donnie from aeroplanes into robots.

The easy to assemble construction toys (aimed at age 4 and up) feature moveable arms and legs, sturdy construction and stickers for decoration.

“Super Wings’ core values include friendship and families, which resonates with the brand values 
of Junior Kit,” said Jamie Mabbs, country manager UK and Ireland at Revell. “There is no other product quite like this in the Super Wings merchandise range, so we’re really looking forward to seeing this collaboration thrive alongside the property’s surge in popularity this year.

“The digital marketing campaigns will ensure strong sales among our established retailers and open new retail channels in the preschool market.”

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