The new partnership sees RKW become the exclusive distributor in the UK and Ireland for Chicco and Boppy baby care brands.
Artsana and RKW, a leading European distributor and manufacturer of domestic appliances, housewares and nursery products, are pleased to announce an exclusive distribution agreement for the UK and ROI.
RKW, the trading division of Sutton Venture Group, established in 1989, employs over 600 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes consumer products for leading brands including Black and Decker, Lavazza, Hubble, Tower, Smeg, Swan, Russell Hobbs and Breville.
From its distribution centre based in Staffordshire, products are sold to leading UK retailers including Next, Amazon, Tesco, Curry’s, Argos, Boots and John Lewis
The strategic agreement will see Artsana continue to build on its rich heritage of baby care products, designing and manufacturing award winning products within the nursery arena, backed by the support of RKW’s multi-channel state-of-the-art distribution capabilities within the UK and Ireland. The relationship strengthens RKW’s position as a key player in the nursery market.
Rob Sutton, managing director of RKW, said: “We are delighted to welcome Chicco and Boppy into RKW’s stable of leading brands. We feel honoured to be granted the exclusive distribution of such recognised brands with real heritage in the nursery markets.
“As part of our ambitious growth plans, we see the Chicco and Boppy brands playing a key part in delivering a best-in-class product portfolio within the nursery sector. RKW has a talented team with a proven track record of brand building across multiple sectors. Our team will continue to deliver the high service levels established by Artsana and mutually grow the portfolio of nursery product within the UK and ROI.’”
Bernardo Margherini, vice president rest of the world, Artsana, commented: “We are delighted that our Chicco and Boppy brands will be exclusively distributed in the UK and ROI by a major European group such as RKW and we expect this agreement to bring positive effects for both Artsana and RKW.”
