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“Preschool licensing is going from strength to strength”

As the 20th Brand Licensing Europe opens its doors, we catch up with a number of IP owners to talk about the preschool sector.

“The preschool licensing category really is going from strength to strength,” begins Anna Knight, brand director of Brand Licensing Europe, the three-day showcase for the licensing business held at London’s Olympia which opens today (October 9).

“According to LIMA’s 2018 Global Licensing Survey the value of the infant licensing market has grown by an impressive 7.3% year on year. It now equates to 2% of the global market with a value of $5.3 billion.

“In the UK, it’s worth $423 million, so you can see it’s an important category within the licensing industry.”

PreschoolNews.net caught up with a number of licensors and licensing agents to find out their thoughts on the current health of the licensed preschool space including Nickelodeon, eOne, Penguin Ventures, Licensing Link Europe, DHX Brands, Acamar Films and Alpha Group to name just a few.

You can read their views by simply clicking on this link.

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