As Brand Licensing Europe opens its doors at ExCeL (20-22 September), PreschoolNews.net talks to s

Bing and his Friends will release exclusively with Vue and Showcase cinemas nationwide from to

From smart speaker audio stories, interactive audio games and sing-along songs, there is an e

“These are the first themed rooms for Bing, and together with the new live sh

The rooms, along with a new Bing and Flop live show, are part of Aca

With products launching in new categories, a national charity partnership, a launch into the

The accolade highlights campaigns which have made an impressive impact upon the preschool product

The preschool character and his friends will feature alongside Pudsey across a range of fundrais

Bing’s Animal Stories is currently running exclusively in UK cinemas, before launching nationwide in