Hit preschool brand has seen increase in traffic and engagement across all social channels
CBeebies Rainbow Adventure will launch year-round tour of the UK in April.
New products in the collection will be showcased this week at UK Toy Fair.
Free exhibition will return in December after success with four-day showing over the weekend.
As the show opens its doors today at ExCeL, we discuss how the preschool licens
Preschool favourite to be subject of special exhibition during October half term.
BBC Studios signs PPW as licensing partner for preschool hit in the territory.
BBC Studios and Disney also secure global broadcast deal for new preschool brand.
Character makes first official meet and greet appearance in the UK.