Andersen Press will mark #ElmerDay2020 via official website and free YouTube activities.
First reading will be Little Princess title I Don’t Want to Wash My Hands wh
Charity partnership with Action For Children leads anniversary plans.
Flying Jumbos ride due to open at resort in spring 2020 and follows bumper annivers
Factory and Andersen Press partner to create animation based on classic character.
Retailer launches tees and pyjama sets featuring scenes from favourite picture books including Elmer.
Further two series confirmed, while new publishing also hits shelves for popular character.
Metrostar appointed across all categories for brand which celebrates 30 years in 2019.
Partnership is latest in a series of new events-based initiatives to celebrate 30 years