Factory and Andersen Press partner to create animation based on classic character.
Retailer launches tees and pyjama sets featuring scenes from favourite picture books including Elmer.
Further two series confirmed, while new publishing also hits shelves for popular character.
Metrostar appointed across all categories for brand which celebrates 30 years in 2019.
Partnership is latest in a series of new events-based initiatives to celebrate 30 years
Kids clothing brand unveils limited edition design to tie in with character’s 30th anniversary
Tour will open in January 2019 and is based on the classic children’s book series.
New apparel collection for ages 0-6 in development for 2019.
Film featured Touch to See version of Elmer the Patchwork Elephant.