Andersen Press launches Summer Staycation initiative

Free activities celebrating new books launched as families get ready to enjoy the great British summer at home.

Andersen Press is continuing its commitment to support children and families who are at home with a free activity pack featuring its new summer titles.

With many families either taking their holidays at home this year or in the UK, the publisher is looking to offer a cost effective way for them to spend an afternoon (sunny or rainy) during the great British summertime.

The Summer Staycation Activity Pack features free colouring sheets, word searches, spot-the-difference games and more based on a selection of Andersen titles.

There are nine books including The Mouse’s Apples (by Frances Stickley and Kristyna Litten), The Baby Beast (by Chris Judge) and Duck and Penguin are NOT Friends (by Julia Woolf) among others.

Also included is a competition, for one family to win each book featured in the pack.

“We know that life for many families out there is nowhere near back to normal, and with a lack of events, appearances and festivals it’s also not back to normal for us publishers, so we wanted to offer something accessible to as many people as possible to brighten up a summer at home while introducing families to some of our gorgeous new books,” said Sarah Kimmelman, head of marketing at Andersen Press.

The pack complements the work which Andersen Press has been doing to share its books online during the pandemic. These include free weekly story times on Seven Stories Facebook page (which will continue until September) and a partnership with Save the Children’s #SaveWithStories (which saw Normal People’s Paul Mescal read Elmer and Super El, viewed over 500,000 times) among other activity.

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