The Puppet Company has launched its first-ever licensed puppets with a new Elmer the Patchwork Elephant collection.
Having secured a licensing deal with Andersen Press, the Elmer puppets made their debut at this week’s Home & Gift in Harrogate.
The products aim to encourage speech and language development in young children, encourage them to embrace the wonder of the world we live in and have been designed to be accessible and affordable.
The Elmer My First Puppet is suitable from birth, while there is also a standalone Finger Puppet Elmer.
“Elmer is a symbol of inclusivity and friendship, themes from David McKee’s books that have resonated with millions of children around the world,” commented Paul Black, PR and brand director at Andersen Press. “The team at The Puppet Company really understand this and share the same ethos and values. They are the perfect licensing partner to bring Elmer to a new audience of children and adults alike. We can’t wait to see what adventures Elmer goes on.”
This is the first licensing deal that The Puppet Company has taken, with more announcements to follow.
Sue Lockey, director and co-founder of The Puppet Company, commented: “We are delighted to have brought the most-loved Elmer character to life and to continue sharing the magic and power of puppets. As an ex-teacher I know first-hand the importance of sharing stories such as Elmer’s and celebrating each child’s individual character and differences.
“We are a family business and I have fond memories of reading all four of my children the Elmer books when they were growing up, and now sharing the books and puppets with my grandchildren is a real delight. We hope to continue inspiring future generations by bringing this most wonderful character to life.”
