Preschool brands to star for Hasbro in Festival of Licensing showcase

Company will reveal plans for Peppa Pig, PJ Masks and Ricky Zoom during October’s virtual event.

Hasbro is due to unveil a series of plans for major eOne preschool properties Peppa Pig, PJ Masks and Ricky Zoom at October’s virtual Festival of Licensing event.

The event will see the preschool names line up alongside the rest of Hasbro’s portfolio which includes the likes of NERF, My Little Pony, Transformers, Monopoly and Power Rangers among others.

A new global brand theme for Peppa Pig – entitled Peppa’s Adventures – is kicking off in 2021, as a celebration of all the places that Peppa, her family and friends have visited since the show began. New content will include trips to places including the US.

New series premieres will be rolling out for Ricky Zoom throughout the year. Expansion of the brand’s consumer products programme will follow the phased roll out of toys in all key markets in 2020, as secondary categories will be available from SS21.

Finally, a robust plan is in place for PJ Masks which will be boosted by series four which is set to launch this Q4, the Disney+ roll out in multiple territories and the series five global launch coming in 2021.

In a first for the company, Hasbro will be launching its first toy range for the brand with a core range of new products hitting retail for AW21.

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