This ad will be closed automatically in X seconds.

Preschool brands to star for Hasbro in Festival of Licensing showcase

Company will reveal plans for Peppa Pig, PJ Masks and Ricky Zoom during October’s virtual event.

Hasbro is due to unveil a series of plans for major eOne preschool properties Peppa Pig, PJ Masks and Ricky Zoom at October’s virtual Festival of Licensing event.

The event will see the preschool names line up alongside the rest of Hasbro’s portfolio which includes the likes of NERF, My Little Pony, Transformers, Monopoly and Power Rangers among others.

A new global brand theme for Peppa Pig – entitled Peppa’s Adventures – is kicking off in 2021, as a celebration of all the places that Peppa, her family and friends have visited since the show began. New content will include trips to places including the US.

New series premieres will be rolling out for Ricky Zoom throughout the year. Expansion of the brand’s consumer products programme will follow the phased roll out of toys in all key markets in 2020, as secondary categories will be available from SS21.

Finally, a robust plan is in place for PJ Masks which will be boosted by series four which is set to launch this Q4, the Disney+ roll out in multiple territories and the series five global launch coming in 2021.

In a first for the company, Hasbro will be launching its first toy range for the brand with a core range of new products hitting retail for AW21.

MORE NEWS
Awards500x500
 
Toy of the Year, Supplier of the Year and Toy Retailer of the Year all named, while Gary Grant is honoured with a TRA Outstanding Contribution Award....
MajenTF500x500
 
The first big opportunity for the toy trade to get together in 2022 is here, with Toy Fair opening its doors today (25 January) at London's Olympia....
Weebles500x500
 
The new wobbly collection will launch later this month and will feature Peppa Pig; negotiations to add other key preschool licences to the range also taking place....
Halilit Amy Wildman (2)
 
Halilit has announced that Amy Wildman has been promoted to the position of sales and marketing director....
GaryPope500x500
 
In his regular column for PreschoolNews.net, Gary Pope, ceo of Kids Industries explores how the applications for immersive technology are endless but they also need to enhance preschoolers' physical experiences....
Fiesta Crafts Buttonbag (2)
 
Arts and crafts specialist, Fiesta Crafts, has agreed an exclusive partnership with Buttonbag, which will see the company distribute the craft kits in the UK and worldwide....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.