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Hasbro completes acquisition of eOne

Confirmation of deal means preschool hits including Peppa Pig and PJ Masks join Hasbro’s portfolio.

Hasbro has officially completed its acquisition of Entertainment One.

The confirmation came on December 30, 2019, meaning that preschool properties such as Peppa Pig and PJ Masks have joined Hasbro’s portfolio.

“We are excited about what we can do together and see tremendous opportunity for shareholder value creation through this acquisition,” said Brian Goldner, chairman and ceo at Hasbro. “Our businesses are highly complementary with substantial synergies and a great cultural fit.

“The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth. We are pleased to welcome the incredibly talented eOne team to our company.”

Darren Throop, president and ceo of eOne, will report to Goldner. In addition, eOne’s Olivier Dumont, president, family & brands; Steve Bertram, president, film & television; and Chris Taylor, global president, music, will also be joining Hasbro, reporting to Darren.

The all-cash transaction is valued at approximately £2.9 billion ($3.8 billion).

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