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Golden Bear to develop Bing master toy line

Company takes master toy rights for UK, Ireland, EMEA and Australia.

Acamar Films has welcomed Golden Bear as the new master toy licensee for preschool property, Bing.

The company has picked up rights for the UK, Ireland, EMEA and Australia.

The new Bing toy line will feature Bing, Flop and friends and include plush which will span basic, talking, feature, night-time and jumbo; figurines and play-sets, role play items, bath toys and wooden peg puzzles.

The first products will launch in autumn/winter 2019.

“We’re thrilled to welcome Golden Bear to the Bing family,” said Sandra Vauthier-Cellier, chief commercial officer at Acamar Films. “The team have demonstrated a genuine passion for the property and their record of success in the preschool sector is unrivalled.

“They are undoubtedly the perfect partner to capture the unique essence and values of Bing and transform them into a range of toys that children and parents love.”

Barry Hughes, md of Golden Bear, added: “We are extremely excited about bringing our preschool expertise and passion for toys and applying it to the wonderful property, Bing.

“We have watched with great admiration as Bing has established himself in the hearts of preschoolers over the last few years, and the iPlayer views (which have surpassed anything we have seen before), are a true testament to how much preschoolers wish to engage with the characters.”

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