Toy company will cover a wide range of categories for the UK, Ireland and Australia.
Company heralds new licensees, renewals and successful toy launch for preschool brand.
Move comes as John Hales announces intention to retire as chairman of the toy company.
With Toy Fair 2019 kicking off today (January 22), we catch up with some exhibit
New line for preschool favourite will launch in AW19 across UK, Ireland and Europe.
Toy range is back in the top five preschool licences, according to new NPD figures.
BBC Studios extends partnership until 2020 with key toy partner for brand.
Company takes master toy rights for UK, Ireland, EMEA and Australia.
Agreement for popular DHX property extended through to 2020.