Toy range is back in the top five preschool licences, according to new NPD figures.
BBC Studios extends partnership until 2020 with key toy partner for brand.
Company takes master toy rights for UK, Ireland, EMEA and Australia.
Agreement for popular DHX property extended through to 2020.
Product launching in October inspired by CBeebies live-action hit series.
New line launches under Playskool Baby brand exclusively with retailer.
New range focuses on helping parents to establish a good bedtime routine.
Alpha Animation and Toys has come on board as headline sponsor of this year’s Progress
We chat to Becky Matthews about the toy company’s return to Spring Fair.