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Golden Bear gets on board with The Baby Club

Toy company signs up as plush partner for the hit CBeebies series.

Golden Bear has signed up as plush partner for The Baby Club, following a deal brokered by Rockpool Licensing.

The company will be developing plush based on the growing family of characters featured in the show, beginning with Baby Bear, who appears with presenters Giovanna Fletcher and Nigel Clarke and stars in all activities, play, songs and stories.

“We’re delighted to be on board and can’t wait to launch a range of fun, innovative plush which reflect the TV programme’s ethos of baby development, exploration and parental empowerment,” commented Tracy Griffiths, head of brand and licensing at Golden Bear. “Golden Bear are looking forward to Baby Bear joining our strong portfolio and encouraging real-world play and interaction, inspired by The Baby Club’s on-screen activities.”

Vickie O’Malley, md of Rockpool Licensing, added: “Fans of The Baby Club have been clamouring for Baby Bear plush since the show launched and it’s a privilege to be working with such an esteemed partner as Golden Bear to make this happen. We’re thrilled to be able to say, “they’re on their way!”

The third series of The Baby Club launched last month – the show is broadcast twice daily on CBeebies, while there are 60 episodes and numerous songs available on iPlayer.

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