Apparel and plush launches in main nursery aisle of 160 Extra stores and 40 F
Toy company signs up as plush partner for the hit CBeebies series.
Dorling Kindersley and Centum secured as lead publishing partners for new brand.
Show replicates the type of activities taking place at baby groups all over the country.
New show replicates the activities of a community parent and baby group on screen.