Bandai UK to distribute True and the Rainbow Kingdom toys

Guru Studio has announced the appointment of Bandai as its UK distributor for a new range of toys based on the preschool series, True and the Rainbow Kingdom.

The toy range is set to launch in AW22 and will include figures, plush, dolls, playsets and vehicles.

Master toy partner for the property, United Smile has bought the toy range based on the property to market in territories including Israel, the Philippines and in Australia, with Big Balloon handling the distribution.

In the UK, True and the Rainbow Kingdom continues to be a hit on TinyPop, currently ranking as the third most watched series on the channel. In addition to all four seasons now streaming on Netflix, the official YouTube channel is nearing one billion views.

Licensing agency, Brand-ward has been handling consumer products and has a range of licensees on board including Fashion UK, Aykroyds, Roy Lowe, Imagine8, Smiffys and Warner Music Group.

Jonathan Abraham, vp of sales and business development at Guru Studio, commented: “After so much anticipation and pent-up demand from our fans, we’re excited to be working with Bandai to launch this unique line of toys that we know kids in the UK have been waiting for.”

Nic Aldridge, md of Bandai UK, added: “We are absolutely thrilled that True and the Rainbow Kingdom has joined our growing preschool portfolio, with a strong range focused in the key subcategories and most popular play patterns. Initial reaction from teh trade has been very positive. So we are very excited to launch True and all her friends to the market later in the year.”

MORE NEWS
BPA_
 
The UK’s trade association for the baby products industry has announced the resignation of its managing director, Robert Anslow, and a complete management restructure....
Autumn Fair
 
Autumn Fair returns on 1 - 4 September at NEC Birmingham with a range of leading brands. ...
Love Writing Co
 
Age focussed writing resources company, Love Writing Co, has launched a new range with Paramount - the PAW Patrol collection....
MAM
 
MAM products will be available through the NHS for the first time, after the business won a major contract to become an official supplier to the provider. ...
Made for Mums
 
Preschool suppliers have been honoured in the annual consumer awards, MFM Awards 2024....
THule 2
 
The new iteration of Thule's popular all-terrain stroller comes with exciting updates and a four-wheel option....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.