Factory and Andersen Press partner to create animation based on classic character.
Japanese retailer Graniph takes inspiration from preschool character for limited edition range.
Supplier has been running two competitions focusing on The Very Hungry Caterpillar and Elmer.
Retailer launches tees and pyjama sets featuring scenes from favourite picture books including Elmer.
Partnership is latest in a series of new events-based initiatives to celebrate 30 years
Elmer the Patchwork Elephant has been bought to life by preschool outdoor specialists.
Kids clothing brand unveils limited edition design to tie in with character’s 30th anniversary
Tour will open in January 2019 and is based on the classic children’s book series.
New apparel collection for ages 0-6 in development for 2019.