Mattel has introduced the first autistic character in the Thomas & Friends: All Engines Go series and franchise.
Mattel Television developed Bruno in collaboration with respected organisations including the Autistic Self Advocacy Network (ASAN) and Easterseals Southern California, as well as autistic writers and spokespeople.
Voiced by nine year old actor Elliott Garcia from Reading, Berkshire, who is himself autistic, the new character will make his debut on Thomas & Friends: All Engines Go! on Channel 5 Milkshake! from Wednesday 21 September at 7am.
Detail-oriented Bruno enjoys schedules, routine and knows where all the tracks lead on Sodor. The character has stairs and a lantern on his bright, red exterior that indicate his emotional state, moving when he is excited or cautious.
Together with key partners, Mattel has carefully curated Bruno’s character to ensure an accurate fictional representation of autism.
In the UK, the National Autistic Society – which has historically had a close relationship with Thomas & Friends brand over many years – helped cast Elliott for his role in the series, and has given its endorsement of the character.
“This is a real moment for autism because the history of autistic children and their relationship with the Thomas & Friends brand has been massive,” commented Tom Purser, head of guidance, volunteering and campaigns at the National Autistic Society. “I think to really recognise the importance of reflecting neurodiversity and autism in Thomas & Friends series is an amazing moment for Mattel, for the Thomas & Friends brand and for autistic people.”
Christopher Keenan, svp and executive producer, global content development and production at Mattel, added: “Bruno’s introduction organically embraces a global audience that is underrepresented and deserves to be celebrated in children’s programming. So much care and thought went into the development of his character, and we can’t wait for audiences to meet and love Bruno as much as we do.”
Brake Car Bruno is available now and will also be included in a range of products available later in the year.
