Company teams with celebrity mum Binky Felstead for PR campaign to boost new launch.
Buying group hosts first awards dinner this week at its May Show in Harrogate.
UK channel ITVBe broadcasting Pingu in the City on preschool block, little Be.
Evergreen title continues to sell one copy every minute in the UK market.
Characters get their Pudsey ears on to back this year’s campaign.
Spin Master, Mattel, Character Options, VTech among those with product named in annual shortlist.
Multi-cultural characters, new girl protagonists and first ever preschool TV collab with United Nations.
Character looking to educate young pet owners on keeping dogs safe in warm weather.
Peter Andre and other celebrity guests walk the blue carpet to celebrate global premiere.