Alpha Animation and Toys secures additional broadcasting rights with preschool channel.
Preschool hit Super Wings is remaining onboard with Tiny Pop, with Alpha Animation and Toys securing additional broadcast rights with Sony Pictures Television.
Since its launch in 2017, Super Wings has become one of the most popular shows on Tiny Pop.
The show continues to build its audience, with the second series having launched in time for back to school on the channel with 52 x 11-minute episodes, shown twice daily in prime-time slots, before and after school. The second series features fresh storylines and new destinations, as well as introducing additional characters such as Astra, Agent Chase and Flip.
Super Wings will also be promoted across the Tiny Pop social media channels, with a variety of content targeted at preschoolers and their parents.
“We’re thrilled at the positive response from Super Wings fans of all ages and are looking forward to continuing the relationship with Tiny Pop,” said Kerry Tarrant, marketing manager at Alpha Animation and Toys UK.
“This is such a fantastic achievement for a young brand and proves the huge impact the show has had on children throughout the UK, captivating and creating an amazing fanbase of ‘Super Stars’. The possibilities are endless for this dynamic crew and I personally can’t wait to see this property grow even further.”
Pictured (left to right): Reg Sooke, brand manager, Alpha Animation and Toys; Claudia Dalley, channel manager, Tiny Pop & Pop Africa, Sony Pictures Entertainment; Sarah-Jane Morgan, senior marketing manager, Sony Pictures Entertainment; Antoine Erligmann, vp media, TV and consumer products, Alpha Group.