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Ravensburger readies new lines for Toy Fair

Company will launch new licensed ranges and BRIO additions at next week’s show.

Ravensburger is getting ready to make a number of new launches across its portfolio at London’s Toy Fair next week.

The company will launch its first range of Peppa Pig and Ben & Holly’s Little Kingdom products, which include preschool jigsaw puzzles and games.

The Peppa Pig range includes nine jigsaws such as a Shaped Floor Puzzle showing Peppa’s family and friends, and a Look and Find 16-piece First Floor Puzzle. The games range includes the popular mini memory, a picture card game and a 6 in 1 Games Box.

Meanwhile, the Ben & Holly’s Little Kingdom range comprises three jigsaw puzzles and two games, with both ranges seeing significant additions for autumn/winter.

Ravensburger will also be launching new additions to its popular PAW Patrol, PJ Masks, The Gruffalo and Thomas & Friends ranges.

Benn Bramwell, marketing manager at Ravensburger, said: “Our licensed children’s puzzle range continues to lead the UK market, with more than triple the market share of our nearest competitor, achieving further growth of 4% during 2017.”

In addition, the BRIO range will grow with new additions to the My Home Town range. These will include a Hen House, Lift and Load Tractor, Camping Set and Family Car.

There will also be a Cogwheel Puzzle, Ball Pounder Set and Tumbling & Stacking Tower.

Benn continued: “Toy Fair is hugely important to us as it’s a showcase for every product we do.

“’Playful Development’ is at the core of everything we do, so we put a massive amount of effort into our stand, creating special displays that allow customers to understand and experience everything the products have to offer.”

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