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NPD reveals top 10 toys in Christmas countdown

Kidizoom Duo and Baby Annabell among the best sellers for week ending December 9.

The NPD Group has revealed the UK toy market’s ten best sellers for the week ending December 9.

This marks the last weekly sales data that will be published before Christmas.

Worth £1.2 billion, Christmas is a crucial time for retailers and toy manufacturers alike. Overall, the fortnight before Christmas accounts for 11% of annual toy sales.

The top ten bestselling toys in the UK, December 3-9, 2017 are:

  1. Cozmo – Anki
  2. Fingerlings Monkeys – Jazwares
  3. Laser X Two Player Laser Gaming Set – Character Options
  4. Kidizoom Duo – VTech
  5. Furreal Friends Roarin Tyler – Hasbro
  6. Hatchimals Surprise Egg Pink – Spin Master
  7. Baby Annabell – Zapf Creations
  8. Kidi Superstar – VTech
  9. Hatchimals Glittering Garden Penguin – Spin Master
  10. Star Wars BB-8 – LEGO

However, one particular toy has dropped out of the top ten after holding the top spot during Black Friday week.

The L.O.L. Big Surprise Doll flew off the shelves before shoppers had even entered the countdown to Christmas. As a result, it has been very hard to track down, and currently ranks at number 14 as demand has outstripped supply ever since the toy launched.

Meanwhile, with sales up 32% since last year, building on a 30% increase in 2016, toy advent calendars are increasingly capturing shoppers’ imagination. PAW Patrol and LEGO have been among the favourites this year, according to NPD.

Frederique Tutt, global industry analyst, toys at NPD, said: “Once again our figures tell a tale of parents scrambling to get their hands on some of the hottest toys of the festive season.

“In some cases, this is an impossible task with retailers selling out of hit toys like L.O.L. Big Surprise or Fingerlings well before the final run up to Christmas Day.

“Every year we see how manufacturers and retailers can get caught out by a mammoth selling toy and Christmas 2017 is no exception, it is only made more complicated this year as we see consumers procrastinating, delaying their Christmas toy buying until the very last weeks before the big day.”

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