Partnership aims to encourage more quality playful learning experiences in homes across UK for 2-5s.
Half a century has passed since company introduced its inaugural large brick for small hands.
Popular bi-annual event will take place on Wednesday March 13 at licensee’s Bury HQ.
Resort running special weekday ticket offer until November 1.
Play Well Report surveyed nearly 13,000 parents and children in nine countries.
Aim of the tie-up with Swedish lifestyle retailer is to encourage more play.
LEGO DUPLO Stories combines physical play with Amazon’s voice service.
BookTrust, has teamed up with LEGO to encourage children’s imagination, creativity and development.
Kidizoom Duo and Baby Annabell among the best sellers for week ending December 9.