Munchy Play partners with Thomas & Friends on new tableware range

Featuring a built-in track, the company’s new plates come in Thomas, James and Percy themes.

Munchy Play – the founder of the first children’s plate and track – has partnered with Mattel on a new Thomas & Friends tableware collection.

Featuring a built-in track, the plates aim to bring fun to dining, says the company. There are three themes: a blue Thomas plate, red James plate and green Percy plate featuring illustrations of the engines.

Specially designed for preschoolers, the plates have high sides and a non-slip base to support self-feeding, while the track can accommodate TrackMaster and MINIS engines.

“We are delighted to partner with Munchy Play to bring the magic of Thomas & Friends to mealtimes,” commented Helen Genia, head of licensing at Mattel UK. “Creative storytelling is a great way to keep teatimes on track in a way that families will appreciate, and little ones will love.

“Children take great comfort in their favourite train characters, and this brings it together in the most clever and irresistible way.”

Launched last year, Munchy Play manufacturers its products in the UK and has been named one of the ‘most promising’ start-ups of 2021.

Sophia Procter, founder and ceo of Munchy Play, said: “Four years’ ago, inspired by my son’s love of Thomas, I came up with the idea for a kids’ plate with a track around the outside.

“Successfully bringing my fussy eater toddler to the table, I saw its potential to help other families and set out to create a tableware range that would excite children about dining. It’s a dream come true to introduce our new Thomas & Friends collection for families to enjoy.”

MORE NEWS
PPSA23FinalistsLogo500x500
 
Finalists in the product categories for the Progressive Preschool Awards 2023 have been celebrating their places on the sought-after list. ...
Progressive Preschool featured image (8)
 
Exhibitors and visitors at Harrogate International Nursery Fair are invited to the after-show party on Sunday 15 October. ...
K+J Awards (1)
 
Following a preliminary selection from 120 submissions, 24 products were nominated in the final round by an international, independent jury of experts....
Progressive Preschool featured image (7)
 
The SnüzPod bedside crib is now available in a number of specialist boutiques across the US. ...
Progressive Preschool featured image (5)
 
The Joie Stadium is the only purpose-built stadium in the Women's Super League, and the first to have a naming partner....
BlueyLA23500x500
 
A host of familiar preschool brands and companies are celebrating having picked up accolades at The Licensing Awards 2023 earlier this week....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.