Featuring a built-in track, the company’s new plates come in Thomas, James and Percy themes.
Munchy Play – the founder of the first children’s plate and track – has partnered with Mattel on a new Thomas & Friends tableware collection.
Featuring a built-in track, the plates aim to bring fun to dining, says the company. There are three themes: a blue Thomas plate, red James plate and green Percy plate featuring illustrations of the engines.
Specially designed for preschoolers, the plates have high sides and a non-slip base to support self-feeding, while the track can accommodate TrackMaster and MINIS engines.
“We are delighted to partner with Munchy Play to bring the magic of Thomas & Friends to mealtimes,” commented Helen Genia, head of licensing at Mattel UK. “Creative storytelling is a great way to keep teatimes on track in a way that families will appreciate, and little ones will love.
“Children take great comfort in their favourite train characters, and this brings it together in the most clever and irresistible way.”
Launched last year, Munchy Play manufacturers its products in the UK and has been named one of the ‘most promising’ start-ups of 2021.
Sophia Procter, founder and ceo of Munchy Play, said: “Four years’ ago, inspired by my son’s love of Thomas, I came up with the idea for a kids’ plate with a track around the outside.
“Successfully bringing my fussy eater toddler to the table, I saw its potential to help other families and set out to create a tableware range that would excite children about dining. It’s a dream come true to introduce our new Thomas & Friends collection for families to enjoy.”