This ad will be closed automatically in X seconds.

Munchy Play partners with Thomas & Friends on new tableware range

Featuring a built-in track, the company’s new plates come in Thomas, James and Percy themes.

Munchy Play – the founder of the first children’s plate and track – has partnered with Mattel on a new Thomas & Friends tableware collection.

Featuring a built-in track, the plates aim to bring fun to dining, says the company. There are three themes: a blue Thomas plate, red James plate and green Percy plate featuring illustrations of the engines.

Specially designed for preschoolers, the plates have high sides and a non-slip base to support self-feeding, while the track can accommodate TrackMaster and MINIS engines.

“We are delighted to partner with Munchy Play to bring the magic of Thomas & Friends to mealtimes,” commented Helen Genia, head of licensing at Mattel UK. “Creative storytelling is a great way to keep teatimes on track in a way that families will appreciate, and little ones will love.

“Children take great comfort in their favourite train characters, and this brings it together in the most clever and irresistible way.”

Launched last year, Munchy Play manufacturers its products in the UK and has been named one of the ‘most promising’ start-ups of 2021.

Sophia Procter, founder and ceo of Munchy Play, said: “Four years’ ago, inspired by my son’s love of Thomas, I came up with the idea for a kids’ plate with a track around the outside.

“Successfully bringing my fussy eater toddler to the table, I saw its potential to help other families and set out to create a tableware range that would excite children about dining. It’s a dream come true to introduce our new Thomas & Friends collection for families to enjoy.”

Co-creator, Emma Hyman, explains how the CBeebies show provided entertainment and interaction at a time when it was needed most....
There's just one week remaining to enter the Product categories; deadline is 30 July....
Director of public affairs and communications will be leaving the association on 12 October, 2021....
Tonies staycation (1)
With school summer holidays upon us, tonies is offering parents the chance to get 10% off its entire collection for those looking to keep children occupied on holiday....
Cybex Melio Street (1)
Melio Street, the new collection from Cybex, has been created with inspiration from global street art....
Joie Signature (2)
Joie Signature is a collection of some of the company's most popular products, which 'look smart and work smarter'....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.