Mattel confirms key sustainability goal

Company aiming to achieve 100% recycled, recyclable or bio-based plastic materials in all products and packaging by 2030.

Mattel has announced its goal to achieve 100% recycled, recyclable or bio-based plastics materials in both its products and packaging by 2030.

The first half of this year will see the company debut its first product aligned with this goal – the iconic Fisher-Price Rock-a-Stack made from sugarcane-based plastics and packaged in 100% recycled or sustainably sourced material.

The new goal expands the company’s Environmental Sustainable Sourcing Principles that were announced in 2011. Mattel now sources 93% of the paper and wood fiber used in its packaging and products from recycled or Forest Stewardship Council (FSC) content, surpassing its 2018 goal of 90%. In addition, it has adopted the How2Recycle label, a standardised labelling system that clearly communicates recycling instructions to the public.

“Innovation is part of our DNA, and it is central to our work in environmental sustainability,” said Richard Dickson, president and coo at Mattel. “Our world-class designers have consistently created products that can be passed on to generations and, today, we are continuing this proud tradition with our new sustainable Rock-a-Stack, one of the most iconic and bestselling toys in the toy industry.”

2020 marks the 90th anniversary of Fisher-Price and by the end of the year, all Rock-a-Stack toys sold worldwide are on track to be made with plant-based plastics and packaged in 100% recycled or sustainably sourced material.

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