This ad will be closed automatically in X seconds.

Golder Bear signs up Waffle the Wonder Dog

Product launching in October inspired by CBeebies live-action hit series.

Golden Bear has signed as the master toy licensee for Waffle the Wonder Dog – the CBeebies live-action comedy series from Darrall Macqueen.

The show – which follows the story of Waffle wagging his way into the lives of the newly blended Brooklyn-Bell family – launched in February with 30 11-minute episodes, with more in the pipeline, while a Christmas special is also in discussion.

Golden Bear’s toy range will launch in October with a Talking Waffle soft toy featuring the show theme tune ‘Waffle Doggie’.

“We were immediately drawn to Waffle because the show just looks so much fun and knew instantly that it would delight the CBeebies audience,” said Barry Hughes, md of Golden Bear. “The kids in the show beg to keep waffle in the household and we think parents will be happy for their children to adopt a lovely replica Waffle toy as a practical alternative to the real thing.”

Billy Macqueen, md of Darrall Macqueen, added: “We are delighted to appoint Golden Bear as master toy for Waffle. Their knowledge and experience in the preschool sector is unparalleled and with an enviable reputation for the highest quality plush established over nearly four decades, they will be a wonderful asset for our new Waffle plush lines.

“We are looking forward to our first launch in the run up to Christmas and know that the new Talking Waffle Soft Toy will really capture the essence of Waffle and be hugely popular with children who want their very own wonder dog.”

MORE NEWS
Biobloks500x500
 
New range is next step in Mattel's environmental sustainability commitment for 2030....
Spiel2020500x500
 
With this year's event kicking off on January 29, we catch up with some exhibitors to find out just why the show is so important to them....
RazorWildOnes500x500
 
Company to unveil new kick scooter range for children aged from 30 months at show....
spot500
 
Penguin Ventures' junior brand manager Sarah Hulands outlines Spot's plans for 2020. ...
baby500
 
Leading pregnancy and parenting event has teamed up with Lidl and John Lewis for 2020....
john500
 
The popular department store has partnered with the UK’s leading charity for parents....
Get the latest news sent to your inbox
Subscribe to our daily newsletter