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Danilo gets official accreditation for My First Calendar range

Interactive range receives official endorsement from Fundamentally Children.

Danilo’s ‘My First Calendar’ range has received official endorsement from Fundamentally Children, meaning the products and supporting marketing campaign can now feature the organisation’s stamp of approval.

A group of preschool children tested the range, as well as the experts at Fundamentally Children, with the products rated on fun, ease of use and skills developed and approved for the endorsement.

The interactive range features Peppa Pig, PJ Masks and PAW Patrol and retails for £8.99. Each non-dated calendar allows children to turn wheels to find the days and months and features a white wipe clean panel to write important play dates for the coming week.

There are also sections for children to note the season, weather and temperature.

“We have always believed that this range is the perfect aid for children learning about time and seasons, and this has now been acknowledged by Fundamentally Children,” said Daniel Prince, md of Danilo. “We’ll be promoting the endorsement through all our marketing channels, creating interest among consumers and driving sales for our customers and though our own website.”

The testers at Fundamentally Children “loved the different cartoon characters, which engaged them and made it interactive”.

Testers also said they enjoyed being able to twist the arrows to select the different seasons and temperature, while the calendars were also great for group discussions, building vocabulary and communication skills as observations were shared.

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