Creative Kids Group and Little Tikes expand partnership to the UK and Ireland

Creative Kids Group has confirmed an expansion of its partnership with Little Tikes for the UK and Ireland.

Little Tikes first entered the wooden toy category in partnership with Creative Kids earlier this year, with North American sales currently underway.

The agreement extension continues the partnership for the teams to conceptualise, produce and market more than 15 products in the wooden toy category including gear puzzle toys, music play-sets, lacing toys, activity boards and Montessori-style toy sets among others.

Product launches will take place from spring 2023.

“Our team has been anxiously awaiting this partnership expansion,” commented Grant Gie, UK md at Creative Kids. “We’re ready and raring to go with this unique take on classic wooden toys with such an iconic brand.”

Isaac Larian, ceo and founder of MGA Entertainment, continued: “Our business in the United Kingdom and Ireland is growing rapidly and expanding this partnership with Creative Kids Group made sense to bring quality wooden toys to consumers.

“Little Tikes is proud to continue our more than 50-year tradition of providing quality toys with high play value to kids with this exciting new wood toy line.”

Nuremberg23500x500 talks to several suppliers about how much the show has been missed, the new launches they will be highlighting and what some of the trends of 2023 could be....
Paul Reader, Jess Porter and Kayleigh Wilson see job titles change to better reflect their responsibilities....
The animated Blue Heeler pup will feature on a new range of Toomies bath toys, launching with a line based on the popular Sing and Swim format. ...
savvy lite (2)
Savvy lite is an ergonomic carrier which offers three carrying positions and optimal support for baby....
IB Venus Jogger (1)
The brand has introduced Venus Jogger - a frame built for adventure for active parents....
POP (1)
Ahead of the childrenswear brand Polarn O. Pyret's (POP) SS23 launch, it has reached the milestone two years ahead of its original goal....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.