Creative Kids Group has confirmed an expansion of its partnership with Little Tikes for the UK and Ireland.
Little Tikes first entered the wooden toy category in partnership with Creative Kids earlier this year, with North American sales currently underway.
The agreement extension continues the partnership for the teams to conceptualise, produce and market more than 15 products in the wooden toy category including gear puzzle toys, music play-sets, lacing toys, activity boards and Montessori-style toy sets among others.
Product launches will take place from spring 2023.
“Our team has been anxiously awaiting this partnership expansion,” commented Grant Gie, UK md at Creative Kids. “We’re ready and raring to go with this unique take on classic wooden toys with such an iconic brand.”
Isaac Larian, ceo and founder of MGA Entertainment, continued: “Our business in the United Kingdom and Ireland is growing rapidly and expanding this partnership with Creative Kids Group made sense to bring quality wooden toys to consumers.
“Little Tikes is proud to continue our more than 50-year tradition of providing quality toys with high play value to kids with this exciting new wood toy line.”