The new deal will see the creation of Little Tikes branded balance bikes and kidsR
The agreement extension will see the launch of over 15 products in the wooden
Launching a travel product just before a global pandemic wouldn’t be an ideal situation
Graham takes the reins from MGA/Zapf’s Andrew Laughton who has completed his term in
TRA highlights four ‘outstanding’ categories which played their part in delivering 5% sales growth l
The toy company is taking on direct representation and sales of its entire portfolio
Andrew Laughton, svp at MGA UK, shares how the toy company has been affected
Ride-ons from Little Tikes and Mookie Toys among the items seeing an uplift in sal
Exhibitors to include Hasbro, Mattel, LEGO, MGA, Playmobil and Spin Master among others.