BBC Studios confirms new licensing deals for Bluey and Hey Duggee

BBC Studios has confirmed a number of new licensing deals for preschool juggernauts, Bluey and Hey Duggee.

New signings OTL Technologies, Blueprint Collections and Alligator Products further build on a successful start to 2023.

OTL Technologies will be launching headphones, walkie talkies and microphones for both Bluey and Hey Duggee, with the products expected to launch in the UK and EMEA from autumn/winter 2023.

“We are so excited to be extending our character range of headphones, walkie talkies and microphones to include the much-loved Bluey and Hey Duggee,” commented Chris Malone, sales director/partner at OTL Technologies. “We have no doubt that these new products will delight both little ones and their parents.”

Blueprint Collections will offer social stationery for both brands in the UK and Ireland, with new lines launching in autumn/winter, while Alligator Products – which came on board earlier this year – is a paper arts and crafts partner for Bluey.

Lisa Shand, md at Blueprint Collections, commented: “We are very pleased to have inked a deal with BBC Studios and cannot wait to bring our beautiful and stylish social stationary ranges for Hey Duggee and Bluey to the fans.”

Louise Rigby, licensing manager at BBC Studios, added: “We’re thrilled to be partnering with category-leading licensees who are as passionate and committed as we are to extending the fans enjoyment of our incredibly popular preschool shows with a fresh selection of innovative and creative retail lines.”

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