This ad will be closed automatically in X seconds.

Andersen Press marks 40 years of Not Now Bernard

Charity partnership with Action For Children leads anniversary plans.

2020 marks the 40th anniversary of David McKee’s classic picture book, Not Now Bernard, with Andersen Press planning a host of activity to mark the occasion.

A new edition of the bestselling paperback will be released in June 2020, featuring a fully foiled cover in the famous orange colour and David’s bright original art.

Leading the celebrations Andersen Press will partner with Action For Children, the charity dedicated to making sure every child grows up safe and happy. Action For Children has supplied notes for the back of the book, explaining how reading with your child (and not ignoring them like Bernard’s mum and dad) can contribute towards their development and can help them thrive.

Andersen Press will also curate an online auction of illustrator’s interpretations of their Inner Monster to raise funds for the charity. Illustrators taking part include Tony Ross, Michael Foreman, Catherine Rayner and Rob Biddulph. A children’s drawing competition will accompany the auction.

In addition, new licensing and special events are planned from the summer. These include Independent Booksellers Week initiative with limited edition prints and pins for indie book shops; special anniversary POS for retailers and libraries; an influencer campaign; plus original art forming part of Henley River and Rowing Museum summer exhibition and Wonder’s Myths and Monsters Exhibition in Bath in the autumn.

For the first time, Not Now Bernard merchandise will be created by adult nostalgia website TruffleShuffle featuring adult size t-shirts, tote bags and a mug.

“Bernard continues to delight children whilst highlighting to adults how distracted we all are, 40 years on parents are still going through the same worries of ignoring their children – now with iPhones in their hands,” said Paul Black, PR and brand director at Andersen Press. “With our partnerships and events for 2020 we hope to not only introduce the book to more children, but to tap into the nostalgia around this iconic book and (with tongue firmly in cheek) remind people that we’re still either vying for attention, or ignoring someone, with Action For Children do some good with our campaign.”

MORE NEWS
Ickle Bubba Snowdon Junior (2)
 
New for summer 2022, the Snowdon Junior Furniture collection is designed to allow parents to adopt the classic look for longer. ...
consumer confidence (4)
 
GfK's Consumer Confidence Index has show that levels have fallen by one point to -41 in June, setting a new record low for the second month running. ...
Joie i-Juva (2)
 
The lightweight Juva car seat has had an i-Size update in the form of the new i-Juva. ...
Harrogate500x500
 
Following the news that Harrogate International Nursery Fair - which takes place from 16-18 October 2022 - had already used up its initial space allocation, the organiser has revealed that recent expansion plans are already attracting more brands....
Peppa500x500
 
The initiative brings together partners including Cleaner Seas Project, Twinkl and George at Asda to help encourage young families to learn about our oceans and what they can do to help protect them....
INDX Toys and Nursery 2023 (2)
 
Following the success of its April 2022 show, AIS has confirmed the show will return to Cranmore Park Conference and Exhibition Centre from 18-19 April 2023 and visitor registration is now open....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.