Acamar Films unveiled a new pop-up shopping experience for its hit preschool brand, Bing yesterday (7 November).
Developed in partnership with Glasgow Fort’s owner, British Land, the Bing Store Pop-Up will be in residence at the centre until Saturday 31 December 2022.
The retail space features an experiential area for little ones with scheduled games, storytelling and craft activities every Wednesday, Thursday, Friday and Sunday. On each Saturday and select Fridays during the Bing Store Pop-Up’s opening period, Bingsters and their families will be able to meet Bing and Flop for hugs and photos. Free appointments to meet the costume characters were made available online on Friday 28 October with all available slots claimed within three days.
The Bing Store Pop-Up – which is the first licensed retail partnership of this kind undertaken by British Land – will give families the opportunity to interact with the preschool series with free activities and events. There will also be a wide range of Bing products available to purchase including books, homewares, party accessories, clothes and toys.
“Delighting children is the motivation for everything that we do at Acamar Films and it is exhilarating to be opening such an innovative retail experience with British Land,” commented Kirsty Southgate, director of experiential and promotions at Acamar Films. “We know that children traditionally only have one person that they really want to meet in the run up to Christmas, but I think that the preschoolers visiting Glasgow Fort will be as excited to meet Bing and Flop as they are to meet Santa.
“Indeed, the speed at which all of the Bing and Flop meet and greet slots were booked shows the colossal and continuing popularity of Bing.”
Phil Goodman, centre director at Glasgow Fort, added: “The Bing Store Pop-Up is a great addition to Glasgow Fort in the run up to Christmas and one that we know will be popular with families – as we can already see with the meet and greet slots all already fully booked.
“We are always looking for new ways to offer our visitors something different and we’re so pleased to partner with Acamar Films to host the first Bing store of this kind, including free activities for the whole family.”
