Hunter Price International has secured a new strategic partnership with European toy company, Bildo.
Following the expansion of its EMEA licensing collaboration with Hasbro, Bildo has granted Hunter Price the exclusive distribution rights to a range of role-play items.
The partnership begins with Bildo’s Peppa Pig range, with key items including play kitchens, tea trolleys, tea sets and learning blocks.
“Peppa Pig is a true evergreen licence which continues to evolve and engage young children across all channels,” commented Richard Belford, sales director at Hunter Price. “To add such a heavyweight brand to our portfolio shows our commitment to providing the best offering for our retail partners.
“Our first collections will hit the market later this year, and we’re working closely with Bildo on future Hasbro ranges for 2022 that we know will really strike a chord with our retail partners, especially in a climate where value remains ever important.”
George Fotopoulos, commercial director at Bildo, added: “In close collaboration with Hasbro, we look forward to rolling out our Peppa Pig strategy in the UK and Hunter Price is an integral part of this plan. At the same time, we are preparing the launch of future licensing ranges from Play-Doh and Ricky Zoom to My Little Pony, due to market in 2022 onwards.”
