Emma Bunton’s award-winning eco-friendly mother and baby brand Kit & Kin has launched in Tesco, exactly one year after it launched in the UK.
The brand will launch its sustainable nappy range in 64 Tesco megastores while its 100% biodegradable baby wipes will be available in 295 stores nationwide, with both products also available on the retailer’s online shop.
Co-founded by Spice Girl Emma, Kit & Kin offers families a range of certified natural skincare products and premium performance nappies via a convenient, monthly subscription service.
This latest launch reflects the brand’s growing market share – it is also available in Ocado as well as a number of independent UK and European retailers.
“At Kit & Kin, we’re committed to taking the hassle out of shopping for those everyday essentials by offering a range of natural, effective and sustainable products for the whole family,” said Emma, “and we’re thrilled Tesco has decided to join us on this journey.”
She continued; “Our award-winning nappies and baby wipes are providing a much-needed solution for not busy, eco-conscious parents which means together, we’re helping to protect and care for our planet one step at a time.”
“We are delighted that we are able to partner with Tesco which now allows us to reach new families across the UK in a trusted shopping environment,” adds Christopher Money, co-founder and head of product development. “We are looking forward to growing our range and introducing more of our products to Tesco customers.”
