Following its expansion into the UK, BTL Diffusion has confirmed its first retail partnership of the Cloud B, BabyToLove and Little Big Friends brands in Argos.
After a successful Toy Fair, Olympia at the start of the year, showcasing brands which are household names in France, but yet to launch in the UK, BTL Diffusion is thrilled to announce Argos as its first major retail partner, in time for the summer baby boom and Q4 Christmas sales period.
The brands, which arrived in stock with Argos in April, include a range of baby, toy, and sleep aid products, including the Cloud b hero storyteller CloudBox. More collections are set to follow in the coming months.
The arrival marks the start of a major brand development strategy for all of the BTL Diffusion portfolio, with many launches and exclusive ranges planned for the year ahead, along with exclusive distribution rights for brand favourites on the continent.
UK managing director of BTL Diffusion, Graeme Hargreaves commented: “A lot of work has gone into setting-up the business in the UK behind the scenes, so it’s great to have such a prestigious retailer to partner with so early in our journey. Argos has long been the go-to store for toys and baby accessories, and in the digital age, as a retailer who evolves with the times, this is set to continue.
“2024 is a huge year for us as a company and there will be more brands joining our portfolio in the months to come. With a strategic marketing plan in the pipeline, press and influencer support, and Toymaster next month, we’re confident in the investment to drive these brands and maximise retailer sales.”
