MGA UK & Ireland has confirmed the appointment of Guy Rooney as sales director for Zapf Creation.
Reporting to UK md Neil Bandtock, the newly created role will oversee the portfolio of Zapf’s brands which includes Baby Annabell, BABY born and BABY born Surprise.
Joining the team following four years with Character Group, Guy (pictured) will take up the position at the end of September. He joins with a wealth of experience in the toy and retail industry including senior sales roles with IMC Toys and retail management positions with Argos and Homebase.
“We’re delighted to welcome Guy to the team,” commented Neil. “Zapf is home to a number of evergreen and hugely successful brands and the addition of Guy as sales director will elevate this success to the next level. Our UK and Ireland retailers will really benefit from this increased focus.”
Guy added: “I’m thrilled to be joining the Zapf team and can’t wait to get started. I’m looking forward to having the opportunity of supporting our customers and increasing the sales of these well loved brands.”
