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Toy retailers ready for Easter

Promotions and activity around preschool category as four-day weekend approaches.

With the four-day Easter break fast approaching, a number of toy retailers have unveiled special offers across the preschool category, to capitalise on parents looking for treats to accompany the traditional chocolate eggs.

The Entertainer is offering 20% across a number of preschool lines including Playmobil, Thomas & Friends, LEGO Duplo, Disney Princess, Rusty Rivets, TOMY Toomies, the WinFun range, Super Wings, Fisher-Price and PJ Masks among others.

Meanwhile, Argos is offering up to 25% off selected toys and games. Within preschool, offers are running on Baby Annabell, Chad Valley, Crayola, PAW Patrol PAW Patroller Ride-on, selected plush, Ben & Holly’s Little Kingdom, LeapFrog LeapBuilders and Fisher-Price to name just a few.

Easter offers from Smyths, meanwhile, are running on Thomas & Friends products, PJ Masks, Peppa Pig, Baby Annabell, Playmobil and a raft of preschoolers’ outdoor play toys.

In addition, Toymaster stores will be continuing with new lines and promotions from its latest spring/summer catalogue.

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