The interactive audio platform for kids has announced the new range of Tonies designed to inspire beloved bedtime routines for the whole family.
The collection includes three blissfully sleeping characters – Sleepy Bear, Sleepy Rabbit and Sleepy Sheep, and is the first ever tonies licensed Tonies range, marking a new chapter for the award-winning brand.
Retailing at £14.99 each, the new Sleepy Friends collection of Tonies offers parents a holistic solution to bedtime routines, creating a sleep-inducing environment of calm, peace and relaxation for children.
In a recent Survey Monkey survey, bedtime was cited as the most popular occasion for using the Toniebox, with 87% of tonies customers saying the Toniebox helped make bedtime routines easier, inspiring the development of the Sleepy Friends range to further support parents’ night time rituals.
Sleepy Bear sets the mood for relaxation, with a feel-good story about bedtime routines, and is narrated with a gentle and warm tone. Balanced with calming music and songs, Sleepy Bear is the gateway to enchanted dreams.
Sleepy Rabbit is available from 20 May, and plays warm, classical music, which has been proven to calm. With soothing harps, pianos and violins alternating as the lead instrument, the 90-minute, 14-track playlist includes classics from composers including Bach, Mozart, Beethoven and Chopin.
Sleepy Sheep’s nature melodies are the stuff sweet dreams are made of. The Tonie is loaded with 11 tracks, totalling 140 minutes, and is the perfect sleep companion.
Liz Peters, head of portfolio, UK & Ireland, commented: “A good night’s sleep is important for the whole family’s wellbeing, and we are incredibly honoured to be able to help parents establish peaceful and beloved bedtime routines with the new Sleepy Friends range. Bedtime is a magical moment in the parent-child relationship, where bonds are strengthened and special lifetime memories are created – we are truly privileged to be a part of this magic.
“As a brand that is well-known for its strong portfolio of licensed Tonies from Disney, BBC and The Roald Dahl Story Company, among many other licensees, the launch of our first even tonies brand of Tonies is a pivotal moment for us.
“The development of the Sleepy Friends range has been driven by our desire to offer a full spectrum of Tonies to answer our loyal customers’ needs, and is testament to the fact that we have established ourselves as a trusted and loved toy brand with families across the world. This is a very proud moment for the global tonies team.”
