Carte Blanche teams up with the apparel licensee to create clothing and accessories collection.
Poetic Brands has secured a deal with Carte Blanche Greetings to create a babywear collection based on the classic Tiny Tatty Teddy property.
The partnership further expands the licensee’s growing children and baby apparel and accessories division.
The Tiny Tatty Teddy range will include a wide range of baby products. Poetic Brands will also be creating a range of girls and adults daywear based on Tatty Teddy.
“Me to You is a classic and much-loved character with fans all over the world. Our team at Poetic Brands have worked with the Me to You brand over the years and have identified some key areas for further growth and development,” said Anne Bradford, director at Poetic Brands. “We’re super excited to be working with Talia and the team and are already creating innovative new ranges and collections offering full category activation opportunities.”
Talia Tester, licnensing manager at Carte Blanche, continued: “I am very pleased to be collaborating with Poetic Brands in such a core category for us. They truly understand the values, positioning and vision for our brands and am confident that this is the beginning of a fantastic partnership.
“We already have very strong business within apparel thanks to our existing long-term partners, and working with Poetic will allow us to move into additional areas that grow this even further. The concepts shared so far are very exciting and I can’t wait to see where they take it, they have already hit the ground running.”