The Master Plan: Spin Master’s 2020 vision

We talk to commercial director, marketing, Phil Hooper to find out more about the toy company’s plans.

Last year was another busy one for Spin Master, with the company launching a range of new brands as well as enjoying on-going success with hit preschool property, PAW Patrol.

“Despite the economic challenges in the industry, Spin Master is fortunate to have a diversified portfolio of products,” Phil Hooper, commercial director, marketing at Spin Master UK, explains. “Last year saw us launch a strong new range of brands, while enjoying the continued success of PAW Patrol, which remains a valuable brand to the business.”

Indeed, the importance of the PAW Patrol brand to the toy industry was underlined by the inclusion of the Might Pups Super PAWs Mighty Jet Command Centre in the Dreamtoys top 12 listing for 2019, while the True Metal Launch’N Haul PAW Patroller was also named in the dedicated ‘Back to Preschool’ list.

Phil continues: “PAW Patrol is a brand that is continually being evolved and we also enjoyed the first cinema release back in April – Mighty Pups – which created extra interest and helped drive sales of the new Mighty Pups range.”

The GUND brand – which Spin Master acquired back in 2018 – also continues to be key for the company.

To read the full feature, simply click on this link.

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