“The current retail landscape is ever changing”

Jumbo Games’ Steven Russell talks Peter Rabbit success and coping with retail challenges.

The first two quarters of the year are important for any brand, as they set the foundations for the rest of the year.

PreschoolNews.net spoke to a number of key suppliers across the preschool sector to find out how 2018 is treating them.

Today: Steven Russell, UK marketing manager, Jumbo Games



“We have had a good first half of the year, but it hasn’t been without its difficulties within the preschool sector – but we are positive that with our forecasted AW listings and new releases, we’ll continue to see good results.

We have had great demand for our new range of Peter Rabbit Classic puzzles since their launch at Easter and this is set to continue into Q3/4 through strong listings and consumer reviews. We are very excited to be releasing our first range of puzzles for the new Disney Junior properties, Vampirina and Puppy Dog Pals, while we are also launching our brand new Dessineo Learn to Paint range for children 4+.

The current retail landscape is ever changing and as we’ve seen already this year, big retailers have struggled to keep up with it – which obviously has had an effect on the preschool market and brands/licences because retailers aren’t giving it the same level of support as they have previously (especially in puzzles).

“But this further supports our decision to look for brands with strong consumer support, loyalty and heritage in the UK, as they are ‘family favourites’ and have continued prosper through change.”

Rosie will take over the role from Miles Penhallow, who is taking early retirement after 12 years at AIS....
The finalists for the Progressive Preschool Awards 2020 have been announced, with eight finalists in each of the product categories for the first time ever....
The awards will now be moving online for this year's event, allowing the industry to celebrate the successes of the past year despite the restrictions and safety issues in place due to the COVID-19 pandemic....
Deals agreed with Beautiful Game, Kennedy Publishing, Moonpig and Alton Towers Resort....
Super-Charge Your Summer campaign ran across Super Wings Facebook and Instagram social media platforms....
New Zealand nursery brand is celebrating its 25th year of designing cutting-edge baby gear....
Get the latest news sent to your inbox
Subscribe to our daily newsletter