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“The current retail landscape is ever changing”

Jumbo Games’ Steven Russell talks Peter Rabbit success and coping with retail challenges.

The first two quarters of the year are important for any brand, as they set the foundations for the rest of the year. spoke to a number of key suppliers across the preschool sector to find out how 2018 is treating them.

Today: Steven Russell, UK marketing manager, Jumbo Games



“We have had a good first half of the year, but it hasn’t been without its difficulties within the preschool sector – but we are positive that with our forecasted AW listings and new releases, we’ll continue to see good results.

We have had great demand for our new range of Peter Rabbit Classic puzzles since their launch at Easter and this is set to continue into Q3/4 through strong listings and consumer reviews. We are very excited to be releasing our first range of puzzles for the new Disney Junior properties, Vampirina and Puppy Dog Pals, while we are also launching our brand new Dessineo Learn to Paint range for children 4+.

The current retail landscape is ever changing and as we’ve seen already this year, big retailers have struggled to keep up with it – which obviously has had an effect on the preschool market and brands/licences because retailers aren’t giving it the same level of support as they have previously (especially in puzzles).

“But this further supports our decision to look for brands with strong consumer support, loyalty and heritage in the UK, as they are ‘family favourites’ and have continued prosper through change.”

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