The Baby Show NEC with Lidl has been postponed in response to the latest Government directives around events and the road map out of the COVID-19 pandemic.
The decision to postpone the show, which was due to take place from 18-20 June, 2021, has been made to protect the safety of exhibitors, attendees, staff and suppliers. The organisers hope to release a new dateline shortly following discussions with the Birmingham NEC.
Following the success of The Baby Show Live @ Home, a virtual event will run from 18-20 June, 2021, offering three days of shopping, exclusive product launches, expert advice, giveaways and more.
The virtual event has become an integral part of The Baby Show event series, having attracted 60,000 expectant and new parents across its three online events. 2021 brings new plans to develop the features of the show and enhance the experience for exhibitors and attendees.
Catherine Thake, show director of The Baby Show, said: “As a team, we are truly disappointed that we’re unable to run our NEC event in June. However, we cannot wait to give baby and parenting brands another opportunity to connect with parents-to-be and new parents.
“We will continue to evolve The Baby Show Live @ Home event platform to create an unmissable experience and give our visitors everything they need to feel empowered on their parenting journey.”
