New series to debut in May while licensing agent on board for CP programme.
The Teletubbies brand is launching in South Korea, with new broadcaster and consumer products agency deals secured.
National public broadcaster KBS will broadcast the new series from May, becoming the first South Korean broadcaster signed for the fresh Teletubbies show.
In addition, SMG Holdings/Joon International has been appointed licensing agent for Teletubbies in South Korea and is expected to begin rolling out a consumer products programme in the territory later this year.
The deals come on the heels of recently announced broadcast and consumer products deals for Teletubbies in China, where the series is seen on the country’s most popular streaming services including iQIYI, Youku, Tencent and others.
“Our Asian rollout of the new Teletubbies series is off to a tremendous start,” said Josh Scherba, evp content and distribution at DHX Media. “We’ve seen strong viewer response in China so far and we’re really excited now to expand this delightful evergreen property into South Korea for preschoolers and families to enjoy.
“As the leading public broadcaster in South Korea, KBS is the perfect platform for Teletubbies.”
Peter Byrne, evp at DHX Brands, added: “There is a huge appetite for the Teletubbies brand in Korea and SMG Holdings has an extensive track record of managing top entertainment properties, making them the ideal agency to bring the magical world of Teletubbies to a new generation of preschoolers through consumer products and live experiences.”
Joon Seok Choi, co-ceo at SMG Holdings, continued: “We are very excited to work with DHX Brands to represent the new Teletubbies.
“We’re confident South Korea will become a role model territory for the further development and expansion of this iconic property, as we build a robust consumer products programme for Korean children and their families to enjoy.”
