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Strong re-booking rate for Toy Fair 2023 with high profile names returning

Toy Fair 2023 is shaping up to be another ‘lively and packed show’, with the BTHA confirming a high number of returning companies re-booking, as well as a strong number of new exhibitor applications.

In addition, Toy Fair has also confirmed today (27 July) that Retail PR is on board as the show’s new PR agency.

Toy Fair is returning to London’s Olympia from 24-26 January, across the Grand and National Halls, with the ground floor already sold out. Returning exhibitors include Posh Paws International, VTech/Leapfrog, Character Options, Golden Bear Toys, Gibsons and Asmodee UK among others.

“It is great to see such a high number of returning exhibitors already signed up for Toy Fair 2023, proving just how important buying and selling in-person at Toy Fair in January was for the industry,” commented Majen Immink, organiser of the Toy Fair. “We are looking forward to continuing the success the industry had at the show earlier in the year and welcoming our new exhibitors who will add even more excitement to the show. We urge anyone thinking of applying to do so quickly to avoid missing out.”

Meanwhile, Retail PR – which has good experience in trade exhibition PR including The Big Christmas Press Show – will aim to support exhibitors and provide opportunities to promote their products in front of the media on site at Toy Fair.

“We’re delighted to be working with the British Toy & Hobby Association as Toy Fair’s new PR agency and look forward to a successful show for the industry in 2023,” offered Courtney Rogers, founder and md of Retail PR. “We endeavour to support all brands exhibiting to build and strengthen relationships with a high calibre of national and broadcast journalists.

“We will bring our knowledge of the retail landscape, media expertise and fresh ideas and propel the show to new heights, while continuing the legacy Toy Fair has built over its history.”

Toy Fair has had a great relationship for many years with the show’s former PR agency, Bastion, and thanks them for their dedication to the show.

Ravi Vijh, client services director at Bastion, said: “For more than 12 years Bastion has managed the Toy Fair press office for the BTHA. We’re proud of the innovations and coverage that we achieved for the industry in that time, from placing memorable segments on BBC Breakfast to launching Toy Fair TV. Most of all though we’re proud of the relationships we’ve built within this brilliant hard-working industry.

“Good luck to the BTHA team who work so hard to make every Toy Fair a success for members, we’ve enjoyed every moment working with them.”

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